Six Weeks In: Building Something Special for Independent Eyewear

Just six weeks ago, we unveiled First Look London with a simple ambition: to create a new home for independent, design-led eyewear in one of the world's most creative cities.

The response has been both humbling and incredibly encouraging. With more than 50 brands already confirmed, First Look London is quickly becoming a destination for discovering the very best in independent eyewear. The brand list is now live, showcasing an exciting mix of established international names, emerging designers and innovative makers, with new additions joining every week.

On 17 September 2027, exhibitors will gather at Inner Space, Town Hall, King's Cross, a striking venue designed by Tom Dixon that perfectly reflects the creativity, craftsmanship and independent spirit of the event.

We're particularly proud to be welcoming a growing number of British brands. Alongside our international exhibitors, they demonstrate the strength, talent and innovation emerging from the UK today. From independent frame makers to ambitious designer-led businesses, British eyewear is enjoying a genuine resurgence and deserves its place on the global stage.

The momentum extends beyond the exhibitor line-up. Exciting partnerships will be announced in the coming weeks, while strong interest from buyers and retailers across the UK and beyond reinforces our belief that the industry is ready for something different.

Taking place during London Fashion Week and the London Design Festival, First Look London sits at the crossroads of fashion, design and craftsmanship, helping to put eyewear firmly on the agenda in both worlds.

We look forward to telling every single story, showcasing talent and pushing new boundaries in extraordinary eyewear with you all. 

To everyone who has supported the vision so far, thank you. The journey has only just begun.